Factor 21 Records based in Arlington Virginia features alternative pop music, folk pop, folk rock, and world influenced music.  Factor 21 Records was founded to help songwriters bring great new alternative pop music to the world.  Our label is made up of musicians, producers, and engineers, as well as poets.  We are always in search of new songwriters and poets interested in creating melodic catchy pop music (and twisting it up a bit and making it subversive when necessary).  Our basic rule is if we love the music, then there is someone else on this planet of 6 billion people that feels the same way.  Statistically speaking it is all about finding your core audience, your real fans who will introduce your music to like minded friends (isn’t that how we all ended up buying most of our music anyway?).  These are the “Factors” of success for the 21st Century.